+44 (0)20 8038 9990


Jen Stirrup

Founder & CEO

Jen is the Founder and CEO of Data Relish and one of the most influential data strategists and visionaries in the world today. Jen is a Fortune 100 global speaker, and has been named as one of the Top 50 Global Data Visionaries, one of the Top Data Scientists to follow on Twitter and one of the most influential Top 50 Women in Technology worldwide.

Jen holds postgraduate degrees in AI and Cognitive Science. Jen has authored 3 books in data and artificial intelligence has been featured on CBS Interactive and the BBC as well as other well-known podcasts, such as Digital Disrupted, Run As Radio and her own Make Your Data Work webinar series. Jen has been described as helping the NHS to take a leap of faith with their technology to innovate with their data.

Jen has been featured on the BBC and CBS Interactive discussing major issues surrounding AI and data science. Jen has also given keynotes at public and private events, along with colleges and universities. Jen delivers keynotes about AI Leadership, Diversity in Technology, Digital Transformation and Business Intelligence. All of Jen’s keynotes are based on her two decades plus years of global experience, dedication and hard work.

Jen is a life-long learner who learned to code when she was eight years old. Jen majored in Psychology at Glasgow University and decided to follow her passion for AI by achieving a postgraduate degree from Aberdeen University, spending some of her time at the Université Pierre-et-Marie-Curie Paris XI in Paris, now part of the Sorbonne University. To further enhance her extensive knowledge, she completed another post-graduate degree at the University of Birmingham in Cognitive Science.

Data Relish Logo

Throughout her career, Jen combined skills in business, technology and leadership, something that has held her in good stead ever since. Having worked for another consulting firm in the 2000s, Jen changed direction in 2010 to fulfil a lifelong ambition to run her own consulting business; so, Data Relish was founded in 2010. She brought her expertise to help large organisations such as the NHS, Manpower, and Vodafone. Jen gives back by donating her expertise to charities and non-profits as a Non-Executive Director.

Vision and Mission

Data Relish will be the premier boutique consultancy in the UK by helping customers derive business value from their data and lift their bottom line. Let’s use Business Intelligence and Artificial Intelligence technologies to make your data work. Serving the needs of organisational efficiency and facilitating better decision making, we look to put the ‘Business’ back into ‘Business Intelligence’. Our mission at Data Relish is delivering value through data with trust, understanding and care.

We pride ourselves on our confidence as trusted advisors, and have proven AI, BI, Big Data and Data Science consulting and delivery expertise for a quarter of a century. Delivering complex projects on time and on budget worldwide is standard for us, for small and large enterprises alike. We work with organisations with a range of data maturity and AI maturity levels, from greenfield sites through to large organisations that need help with a data strategy to become more data-driven while making use of Big Data sources to support Big Data Analytics.


Creating change, especially in a digital world, takes more than vision on its own. To bring that vision to fruition, let’s collaborate on a journey to support your operational and executive leadership decision-making. A data culture cannot be separated from your organizational culture.


You can trust us to collaborate with your business and technology teams, since your success is our success. Insightful data-driven communication and science-based data visualisation accounts for the competing priorities between business teams to find the best fitting solution for everyone.


Organizations look for AI automation that enhances business value and productivity while eliminating distractions that ultimately cost money and time. Individual milestones will bring steady improvement as we all move to transformative outcomes.


Data is an asset that your organization already owns, and we can bring our over two-decades of experience to translate your vision to value. Let’s make a commitment to making your data work, and that means transferring our knowledge and expertise to you and your teams.

An Industry Leader